Axe also ships a shower scrub tool called the Axe Detailer. The Axe Shampoos come in three different sizes, regular size, travel or sample size of and XL bottles. Most scent names usually have a shower gel to accompany them and sometimes an antiperspirant/deodorant stick and an aftershave lotion. The brand has also extended into other areas. In 2009, the brand launched an eight-centimetre container called the Axe Bullet. From 1990 until 1996, geographic names for fragrances were used. From 1983 until about 1989, the variant names were descriptions of the fragrances and included Musk, Spice, Amber, Oriental, and Marine. In addition, some countries (such as South Africa) introduced the brand as EGO. Unilever introduced many products in the range, but were forced to use the name Lynx in the United Kingdom, Ireland, Australia, and New Zealand due to trademark issues with the Axe name. It was inspired by another of Unilever's brands, Impulse. Axe was launched in France in 1983 by Unilever. It's marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China. Axe or Lynx is a brand of male grooming products owned by Unilever and marketed toward the younger male demographic.
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